First of all, a big.. I mean HUGE disclaimer – I AM A MASSIVE FAN OF BOTH!!
Gary V. believes primarily in “heads down bums up” and strong commercial abilities. That is, you are in business to do business. Working hard has never been a bad idea. Some of us even work hard at working hard. Others work hard at not working hard. Either way, the road to success is paved by two types of pavers only. One of them is “working hard” which comes from a deep sense of commitment. The other one is another day’s topic.
Working hard not only produces result but feels great too. Many of us do not think that aspect important. However, that is one of the reasons why people who work hard do not self-sabotage. That is one of the main reasons Tony Robbins mentions why people fail. So far so good?
However, Gary also promotes a saturation model.
He says that you have to try to get on as many forums as possible. Get your message out with passion and the fruits of your labor will eventuate. A non-believer in metrics, he goes on to say that you should not believe numbers either. Some could still argue a case for him so far.. I teach marketing metrics. I have been preaching numbers since before Gary started on Social Media – so I have a little problem with this statement.
But this is where the titans clash i.e. Gran’ paw Tony and Uncle Gary.