My God! That is a lot. If you go to a business meeting and look at the person next to you.. that person has a 100% likelihood of failure on SM. Scary, right?
Their forecast is from now to 2015. So yes, they are talking about us RIGHT NOW.
By the way, this is from an MIT publication i.e. absolutely not to be taken lightly.
A) They cite lack of leadership.
B) And, businesses do not perceive SM as a business driver.
The first is rather self explanatory. Let’s think of a leader or a good CEO? Imagine their commitment to their company. If we don’t put that kind of gung-ho support behind SM, we fall in the ghastly 80% bite-the-dust-ers.
The second one is a bit trickier. Business drivers are basically anything that your success depends on ( sorry for finishing a sentence with a preposition)!
Business folks do not think that their business success depends on SM.
There you go.
If you build it they may not come. By the way, that is not what Gary Vaynerchuk is talking about. If they do come, it may not be enough. Again, that is not what Jim Kukral is espousing either.
But if you don’t think SM will seriously impact your business… in a rather scary way .. you’re actually setting yourself up for a lot of trouble.. most of it will eventuate by 2015!
I always end by asking for your thoughts – but in this case, I think I know what you should be thinking.. and I don’t want to make light conversation on these scary numbers.
(picture is from pghtasted.blogspot.com)